

A Years Worth
of Happy Holidays
Check Out Our Calendar of Gift-Giving Occasions Around the World
Wondering what the new millennium could bring forth in the way of marketing opportunities? There is, of course, money to be made in sales of consumer food items that represent hot seasonal gift-market items throughout the world. In the interest of gathering information on these fascinating, unique markets for consumer-oriented products, AgExporter asked our experts overseas to scope out a few national and regional gift-giving trends and alert us to potential opportunities for U.S. firms. It didnt take long for results to pour in. From Iceland to Israel, from Germany to Australia, came dozens of colorful stories about fascinating celebrations and festivals. These are occasions that inspire people in foreign cultures to purchase tokens of friendship, love and esteem and to prepare and enjoy special holiday fare. From Id-ul-Fitir to Tu Bishvat, from Guy Fawkes Day to Holinot to mention Mexicos colorful Day of the Deadheres a sampling of the gifting occasions. Some of the celebrations are likely to be obscure; others familiar. Whether they ring bells or not, though, prepare to pay attention. At any moment, marketing wheels may start to turn. Once you spot a promising lead, you can take it from there with market research and overseas inquiries. We recommend you start your search at www.fas.usda.gov
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Best wishes for a happy and
prosperous New Yearfrom AgExporter!
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