If you want people to talk about your wood products in Korea, you might try building a "love nest!"
     Sponsored by the American Forest and Paper Association, the fifth Carpenter Training Program (CPT) was not only an effective opportunity to educate carpenters and promote U.S. wood products, but it generated a surprising amount of media interest.
     Most Korean housing is constructed with concrete rather than wood. So the house, termed a "love nest" by the Koreans, was built not only to train carpenters but also to increase familiarity with U.S. grade-marked lumber in Korea. The house’s disability-friendly features also served to sensitize Koreans to the specialized needs of those with differing abilities and to adapt residential construction in ways that meet these needs.
     The media seemed to love the love nest story. Four television programs and five magazines featured the project, the CPT and U.S. wood products.
     After receiving training, one Korean carpenter was overheard speaking to his peers. Not only did he praise U.S. grade marked lumber as the best product he ever used, he announced his intention to use U.S. products in future construction projects.